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Web + Email Marketing + WhatsApp Marketing: Asadero Doña Pula
Services
Web Development, Email Marketing, WhatsApp Marketing
Platforms
Brevo, Meta Business, Wix, Figma, Adobe Illustrator and Photoshop
Asadero Doña Paula represented a complete digital transformation challenge for a traditional Dominican restaurant seeking to modernize while maintaining its authentic culinary identity. Using Wix Studio's advanced capabilities, I developed a comprehensive restaurant website featuring integrated online ordering, real-time menu management, and seamless mobile optimization. The platform included custom e-commerce functionality, allowing customers to place orders directly through the website. The design emphasized high-quality food photography and intuitive navigation, ensuring customers could easily browse menus and place orders across all devices.
The project's success extended far beyond website development through the implementation of sophisticated email marketing automation and WhatsApp Business API integration. I created automated email and WhatsApp sequences for new customers, birthday celebrations, and seasonal promotions.
The integration of these digital systems reduced manual customer service work by 40%.
