Paid Media: AICO x Camarasantiago.com

AICO CIAC 2025 Paid Media Campaign
Driving $112.4K+ in Event Ticket Sales Through Strategic Geo-Targeting

Challenge: Generate awareness and drive ticket sales for AICO CIAC 2025, a premier business event hosted by the Chamber of Commerce in Dominican Republic.

Solution: Implemented a two-phase geo-targeting strategy using 15-second video and display creative, focusing initially on Iberoamerican markets before pivoting to domestic targeting as the event approached.

Results: Generated over $100k+ in ticket sales through optimized paid media campaigns.


Primary Segments:
- Lawyers and legal professionals
- Business owners and entrepreneurs
- Chamber of Commerce executives
- C-suite decision makers

Geographic Strategy:
- Phase 1: Iberoamerican countries (regional awareness)
- Phase 2: Major Dominican Republic cities (conversion focus)

Rationale: Targeted high-value professional segments with purchasing power and professional interest in chamber events, while optimizing geography based on travel likelihood and timeline proximity.


Creative Strategy

Format: 15-second video and display units
Duration Rationale: Optimal length for professional audiences - sufficient time to communicate value proposition while maintaining engagement across platforms

Key Messages:
- Professional development opportunity
- Regional business networking
- Chamber of Commerce credibility
- Dominican Republic event location

-Campaign Execution
Phase 1: Regional Awareness
- Geographic Scope: Iberoamerican countries
- Objective: Build awareness among regional business leaders
- Timeline: Early campaign phase
- Creative Focus:** Event value proposition and networking opportunities

Phase 2: Local Conversion
- Geographic Scope: Major Dominican Republic cities
- Objective: Drive ticket conversions from local market
- Timeline: Final weeks before event
- Strategic Pivot:** Recognition that international travel decisions require longer lead times

Results & Performance

Primary Metrics:
- Campaign ROI: Exceptional performance exceeding client expectations
- Conversion Optimization: Successful pivot from awareness to conversion focus

Strategic Insights:
- Geo-temporal targeting optimization significantly improved conversion rates
- Professional audience segments responded well to Chamber credibility
- 15-second creative format achieved optimal engagement across platforms

Key Success Factors

1. Audience Precision: Targeted decision-makers with both interest and purchasing power
2. Geographic Intelligence: Strategic shift from international to domestic focus based on event proximity
3. Creative Optimization: 15-second format balanced information delivery with engagement
4. Campaign Agility: Real-time strategic pivots based on travel likelihood analysis
5. Platform Mix: Video and display units maximized reach across professional audiences

Campaign Learnings

Geographic Targeting:
- International audiences require longer conversion windows for travel-based events
- Local market focus becomes increasingly important as event dates approach
- Major urban centers concentrate target professional audiences

Professional Event Marketing:
- Chamber of Commerce credibility enhances campaign performance
- Business professionals respond to networking and development value propositions
- Decision-maker targeting yields higher conversion values

Creative Strategy:
- 15-second format optimal for professional audience attention spans
- Consistent messaging across video and display maintains brand coherence


Long-term Value:
- Established successful framework for future events
- Demonstrated ROI of professional digital marketing investment
- Built audience data and insights for ongoing campaigns

*Campaign executed for Chamber of Commerce Santiago | Results achieved through strategic paid media optimization and geo-targeting expertise*