Paid Media: Expo Cibao - Lead Generation

The Expocibao advertising project represents a comprehensive digital marketing strategy designed to maintain year-round brand awareness for the Dominican Republic's premier commercial exhibition while generating qualified leads for exhibitor participation. Through Meta Business Suite, I developed and executed multi-objective campaigns across Facebook and Instagram, achieving over 400,000 total impressions and reaching 180,000+ unique users through strategic audience targeting and creative optimization. The campaigns utilized sophisticated targeting including business owners, entrepreneurs, and industry-specific audiences across the Dominican Republic and Caribbean region, with advanced retargeting strategies for previous attendees and website visitors. The visual storytelling approach showcased Expocibao's dynamic exhibition environment through high-quality imagery and video content, while maintaining consistent brand messaging that reinforced the event's position as the region's most important business networking and commercial opportunity.

The lead generation component achieved exceptional results through innovative WhatsApp Business API integration, generating 291+ direct conversations with qualified prospects while maintaining cost-effective daily budgets ranging from $10-100. The campaigns demonstrated sophisticated conversion tracking and optimization, with Instagram promotional content generating 76,114 reach and 2,941 link clicks, while WhatsApp-focused campaigns produced 146,700+ impressions leading to 232 meaningful business conversations. This multi-channel approach proved highly effective for B2B exhibition marketing, where personal consultation is crucial for exhibitor decision-making, resulting in sustained exhibitor interest and successful conversion from digital awareness to actual booth participation. The campaign performance directly supported Expocibao's continued success in managing 200+ annual exhibitors while reinforcing market leadership and driving both traditional and virtual exhibition participation throughout the year.