Web Development + Email Marketing + WhatsApp Marketing : Gabial Weddings

The Gabial Weddings project involved complete digital transformation of a traditional wedding services business, combining website development, custom graphic design services, and automated marketing systems to modernize operations while maintaining the personal touch essential to wedding industry success. Using Wix Editor, I created an innovative virtual invitation system that revolutionized how couples communicate with their wedding guests. The platform featured elegant, fully digital wedding invitations designed as interactive web experiences, allowing couples to share all wedding details, photos, venue information, and real-time updates through a single, beautiful digital invitation. The virtual invitations included RSVP functionality, guest messaging capabilities, photo sharing features, and event countdown timers, all seamlessly integrated with the couples' wedding branding and theme. This approach eliminated traditional paper invitations while providing a more engaging and comprehensive communication experience for wedding guests.

The WhatsApp Business API and email marketing integration I implemented revolutionized guest communication by automating the entire invitation and update process through digital channels. Couples could instantly broadcast wedding updates, venue changes, schedule modifications, and important reminders to all guests simultaneously through WhatsApp and email, while the automated RSVP tracking system provided real-time guest count updates and meal preference collection. The system maintained detailed guest interaction logs, automatically sent thank-you messages for RSVPs, and provided couples with comprehensive analytics about guest engagement and response rates. The comprehensive digital transformation delivered remarkable results: 90% increase in wedding bookings through enhanced service offerings, 85% reduction in communication time for couples through automation, and 95% guest satisfaction rates with the innovative digital invitation experience. The virtual invitation system became a signature service offering, positioning Gabial Weddings as the most technologically advanced wedding planner in the region while maintaining the personal relationships that define successful wedding planning.